Emma Collins

Emma Collins is the founder and lead author of findiscover.com, a website that covers reputable topics such as behavioral economics, insurance basics, and smart finance. Emma is dedicated to simplifying obscure financial topics into simple and easy-to-understand insights. She has over 8 years of experience in financial education, content creation, and economic research. She aims to help people make smart and straightforward financial decisions with confidence and clarity.

How Behavioral Economics Explains Everyday Decision Making

Behavioral economics is a remarkable discipline that combines ideas from psychology and economics to understand real-world decision-making. Behavioral economics argues that people’s behavior is often determined by emotions, biases, and mental shortcuts, which differs from traditional economics, which assumes that people always act rationally and in their self-interest. This approach explains why we sometimes make …